Who would be the audience for your media product?

When planning our product we decided to aim for a teenage audience of ages between 13-19. This is because it is teenagers that are the mainstream audience as it seem to be customers within this age range who visit the cinemas the most.

It is possible that even younger audiences could watch this film, but because of its social complexity and emotion; the audience may prove the product to be unsuitable and find it boring or too confusing to understand.

A way that we have achieved our target audience is by involving characters in the age range in the product e.g. the main character is a teenager himself. If the audience sees someone that can relate to them like their age range, they can put themselves in the shoes of the characters and enjoy the film a lot more.

Looking deeper into what gender the audience will be seems to be targeted as female. This is due to the genre of the film. Dramas are known for their social complexity and emotion filled scenes. This is what attracts the female audience to this genre.

Because of the social complexity and emotion in the film, this will give the product more of a niche audience of older, more sophisticated audience. An audience of this seems to be a lot older than our targeted audience and will expand more to the older audience between ages of 20-40.

The male audiences stereotypically are more lenient towards action films with exciting plots. However, the male audience could be part of the target audience for this product as it has a leading male part. Seeing this male lead role may attract the male audience to watch this film.

But of course, more educated male audience could be attracted to this the same way female audiences are with the complexity and emotion. An audience like this would be students in collage or university, but also expanding to even older ages of men e.g. men who like to read or intelligent males.

Other members of different audiences could be attracted to this because of the plot of the story. The plot in our production involves the loss of a loved one. Of course this may be a reality for some people, this could attract them to the product and will make them want to watch it.

Films like “P.S. I Love You” is very similar to my product. This is because of the shared genre and plot. A film like “P.S. I Love You” shares the target audience that our product has, and like I have established, the audience seems to be the female audience with ages between 16- 30. However, “P.S. I Love You” is also a romance and a romance is a genre that highly targets the female audience whereas we are also trying to reach out to the male audience.